For Immediate Release On: January 26, 2015
Kindly direct press inquiries to:
For high resolution photos of Kevin Harrington and new Laser Pegs products, as well as a complete catalog and press kit, please visit: http://bit.ly/LaserPegsToyFair
Shark Tank’s Original Shark, Kevin Harrington, Appearing at Toy Fair;
Serving on Laser Pegs® Board of Directors & as Strategic Marketing Advisor
Harrington helps Laser Pegs unveil 12 new and updated products for 2015
(January 26, 2015 – Sarasota, FL) – Laser Pegs® Ventures, the Original Lighted Construction Set® announced today that Kevin Harrington joined the Laser Pegs Board of Directors and will act as the key driver of Marketing Strategies for the organization.
Harrington, the inventor of the modern infomercial and pioneer of the “As Seen on TV” industry—as well as an original Shark on “Shark Tank”—has spearheaded the global marketing and sales of 500+ products, generating gross sales of more than $4 billion. He is widely regarded as the leading authority on direct-response brand building.
Twelve new and updated models of Laser Pegs Original Lighted Construction Sets are launching at the New York Toy Fair, Laser Pegs booth (#1883), where Toy Fair attendees can meet Harrington on Monday, February 16th, from 11 a.m. to 3:00 p.m.
“When I saw the Laser Pegs product line for the first time at one of our Big Pitch events, I immediately saw the opportunity to bring fun and excitement to kids all over the world, and make Laser Pegs a household name,” says Harrington.
“The Big Pitch with Kevin Harrington” is a new reality series that propels innovators and entrepreneurs from a high-pressure pitch directly to a TV shopping program, where consumers get first crack at amazing products. The premiere episode will air in February on Fox.
“We are extremely proud to announce our relationship here at the New York Toy Fair,” says Jon Capriola, Lead Designer and Founder of Laser Pegs. “Our partnership promises to take Laser Pegs to a new level in establishing us as a global brand.”
New and Enhanced Laser Pegs Models for 2015
A series of 6 new Laser Pegs models and 6 updated Illuminated Construction Kits will be available starting in Q2, 2015. New kits include Colored & Tinted Bricks and Plates in all new sets, and Sound Activated Illumination capabilities in kits with the Triangular Power Base. Kits with Sound Activated Illumination use LEDs that strobe to the beat of music, voices, clapping, etc.
The 6 new models being added to the Laser Pegs line include one from the popular National Geographic Collection:
- 8-in-1 Scout Helicopter
- 12-in-1 Formula Racer
- 30-in-1 SuperCopter with Sound Activated Illumination
- 8-in-1 Photon Runner
- 8-in-1 Construction Vehicle
- 8-in-1 National Geographic® Interstellar Rover
“From our research we know that kids love tinted color bricks,” explains Capriola. “So we’ve updated all the 2015 kits to accommodate tinted bricks, which will add great on-shelf appeal.”
The six models from the existing line that have been enhanced with the addition of Tinted Bricks and Sound Activated Illumination are:
- 8-in-1 Helicopter
- 12-in-1 Cargo Plane
- 12-in-1 Indy Car
- 16-in-1 Space Fighter
- 12-in-1 National Geographic® Oceans
- 30-in-1 National Geographic® Landmarks
For more information on Laser Pegs, log onto LaserPegs.com; for more information on Kevin Harrington, log onto TheBigPitchTV.com
Kindly direct Press Inquiries to:
Press Inquiries, Danielle Elderkin, Coverstory, email@example.com, +1-412-527-5124
On-Site, Laser Pegs Ventures, LLC: Rainer Kuhn, firstname.lastname@example.org, +1-941-483-6820
About Laser Pegs
Headquartered in Sarasota, Florida, Laser Pegs® is the Original Lighted Construction Set®. Encouraging forward-thinking multi-dimensional play, Laser Pegs products combine two things nearly every kid loves: light and building things.
Year after year, Laser Pegs has been recognized as an award-winning toy (50 in all!) because of its “Slide, Stack & Spin” play pattern, by esteemed organizations like Dr. Toy, Oppenheim Toy Portfolio, Parenting magazine, and Good Housekeeping magazine. Its merits in STEM (science, technology, engineering, and math) learning have been well documented as well, making it one of the bestselling toys in its network of retailers.
The Laser Pegs brand of toys will soon launch an animated series called Peg Heads® to truly bring the story to life. For more information, please visit www.laserpegs.com.
U.S. Headquarters – 8304 Consumer Court, Sarasota, FL 34240
Phone 941.371.0909 / Toll Free 866.432.3735 / Facsimile 941.894.6474