Kevin Harrington joins Laser Pegs Board of Directors

kevin harrington joins laser pegs

For Immediate Release On: January 26, 2015

Kindly direct press inquiries to:

rainer kuhn joins laser pegsDanielle Elderkin                                On-Site: Rainer Kuhn, CEO
Cover Story Communications             Laser Pegs
danielle@coverstorycom.com            rainer@laserpegs.com
+1-412-527-5124                                +1-941-483-6820

For high resolution photos of Kevin Harrington and new Laser Pegs products, as well as a complete catalog and press kit, please visit: http://bit.ly/LaserPegsToyFair

Shark Tank’s Original Shark, Kevin Harrington, Appearing at Toy Fair;
Serving on Laser Pegs® Board of Directors & as Strategic Marketing Advisor
Harrington helps Laser Pegs unveil 12 new and updated products for 2015

(January 26, 2015 – Sarasota, FL) – Laser Pegs® Ventures, the Original Lighted Construction Set® announced today that Kevin Harrington joined the Laser Pegs Board of Directors and will act as the key driver of Marketing Strategies for the organization.

Harrington, the inventor of the modern infomercial and pioneer of the “As Seen on TV” industry—as well as an original Shark on “Shark Tank”—has spearheaded the global marketing and sales of 500+ products, generating gross sales of more than $4 billion. He is widely regarded as the leading authority on direct-response brand building.

kevin harrington joins laser pegsTwelve new and updated models of Laser Pegs Original Lighted Construction Sets are launching at the New York Toy FairLaser Pegs booth (#1883), where Toy Fair attendees can meet Harrington on Monday, February 16th, from 11 a.m. to 3:00 p.m.

“When I saw the Laser Pegs product line for the first time at one of our Big Pitch events, I immediately saw the opportunity to bring fun and excitement to kids all over the world, and make Laser Pegs a household name,” says Harrington.

“The Big Pitch with Kevin Harrington” is a new reality series that propels innovators and entrepreneurs from a high-pressure pitch directly to a TV shopping program, where consumers get first crack at amazing products. The premiere episode will air in February on Fox.

“We are extremely proud to announce our relationship here at the New York Toy Fair,” says Jon Capriola, Lead Designer and Founder of Laser Pegs. “Our partnership promises to take Laser Pegs to a new level in establishing us as a global brand.”

New and Enhanced Laser Pegs Models for 2015

A series of 6 new Laser Pegs models and 6 updated Illuminated Construction Kits will be available starting in Q2, 2015. New kits include Colored & Tinted Bricks and Plates in all new sets, and Sound Activated Illumination capabilities in kits with the Triangular Power Base. Kits with Sound Activated Illumination use LEDs that strobe to the beat of music, voices, clapping, etc.

The 6 new models being added to the Laser Pegs line include one from the popular National Geographic Collection:

  • 8-in-1 Scout Helicopter
  • 12-in-1 Formula Racer
  • 30-in-1 SuperCopter with Sound Activated Illumination
  • 8-in-1 Photon Runner
  • 8-in-1 Construction Vehicle
  • 8-in-1 National Geographic® Interstellar Rover

“From our research we know that kids love tinted color bricks,” explains Capriola. “So we’ve updated all the 2015 kits to accommodate tinted bricks, which will add great on-shelf appeal.”

The six models from the existing line that have been enhanced with the addition of Tinted Bricks and Sound Activated Illumination are:

For more information on Laser Pegs, log onto LaserPegs.com; for more information on Kevin Harrington, log onto TheBigPitchTV.com

Kindly direct Press Inquiries to:

Press Inquiries, Danielle Elderkin, Coverstory, danielle@coverstorycom.com, +1-412-527-5124

On-Site, Laser Pegs Ventures, LLC: Rainer Kuhn, rainer@laserpegs.com, +1-941-483-6820

About Laser Pegs
Headquartered in Sarasota, Florida, Laser Pegs® is the Original Lighted Construction Set®. Encouraging forward-thinking multi-dimensional play, Laser Pegs products combine two things nearly every kid loves: light and building things.

Year after year, Laser Pegs has been recognized as an award-winning toy (50 in all!) because of its “Slide, Stack & Spin” play pattern, by esteemed organizations like Dr. Toy, Oppenheim Toy Portfolio, Parenting magazine, and Good Housekeeping magazine. Its merits in STEM (science, technology, engineering, and math) learning have been well documented as well, making it one of the bestselling toys in its network of retailers. 

The Laser Pegs brand of toys will soon launch an animated series called Peg Heads® to truly bring the story to life. For more information, please visit www.laserpegs.com.

U.S. Headquarters – 8304 Consumer Court, Sarasota, FL  34240

Phone 941.371.0909 / Toll Free 866.432.3735 / Facsimile 941.894.6474

For Sales email – sales@laserpegs.com   For Support email – support@laserpegs.com

View our websites – www.LaserPegs.com and www.ZippyDo.com

 ###

Happy New Year 2015!

Laser Pegs Lighted Construction Toys

Happy New Year 2015!

9030-space-fighter-tintedDear Laser Pegs Retail Partners:

Happy New Year! We hope that 2014 was successful for you and welcome you into 2015.

Thank you for your past support of Laser Pegs. Thanks to your efforts, we are up 35+% again! We are pleased to be able to announce our participation in the following industry trade shows and kindly invite you to stop by our booths and see our New and Updated product line.

Come See us at:

  • Hong Kong Toy Fair Jan 3-10th, Stanford Intercontinental Hotel, Suite #1636
  • Atlanta Gift Market Jan 8-12th, Bldg 3, 5th Fl, booth #225
  • Dallas Gift Market Jan15-18th, 12th FL, booth #2233
  • Nuremberg Toy Fair Germany Jan 28-Feb 2, Hall 5, A34
  • New York Toy Fair Feb 14-17, Javits Convention Center, booth #1883

Laser Pegs Account Executives/Representatives will be there to present the new products, describe special show programs, plus share with you exciting new initiatives for 2015. If you would like to set up an appointment with us, please contact:

Southeast/South Central:
Mr. Casey Barton – casey@laserpegs.com

9030-lp-ionizer-tintedNortheast/Mid-Atlantic/North Central:
Mr. Chris Grunwald – chris@laserpegs.com

Northwest/Rocky Mtn States/Southwest:
Mr. Mike Evans – mike@laserpegs.com

We look forward to seeing you there.

Rainer L. Kuhn
Chief Executive Officer

Laser Pegs Ventures, LLC
LaserPegs.com
+1 941.371.0909
8304 Consumer Ct
Sarasota, Florida 34240

Laser Pegs featured and added to the Brick Blogger

brickblogger

Laser Pegs are featured on TheBrickBlogger.com today and are now listed in their “Compatible Brands” section.

The Brick Blogger is a LEGO enthusiast website and they approve of our products and feel Laser Pegs can enhance the LEGO experience.

LEGO Compatible Brands

Reviews of other toy-lines compatible with LEGO; ranging from large brands to small customisers fulfilling the unique cravings of LEGO-fans! ;)

LASER PEGS – construction toys with lights

Thumbnail image for LASER PEGS – construction toys with lightsWhile shopping for LEGO at various retailers you may have run into a brand called LASER PEGS.
They are usually placed in the same isle as LEGO, or somewhere close by.
You will notice on the boxes that the elements look very similar to LEGO (same size bricks, knobs on top, etc.), but the pieces are […]
Read the full article at TheBrickBlogger.com →
brickblogger2

Laser Pegs featured on the Real Momma Blog

tinted laser-pegs

Recent Blog review and write up about Laser Pegs new Tinted construction sets.

Great Christmas gifts for boys AND girls!

You’ll want to get your hands on the latest craze!  Have you heard of Laser Pegs?

They are the first construction toy set in the world in which each piece feeds the next piece low voltage current!  Crazy right!  They’re taking two of the things kids love – lights and building and turning it into endless fun.

Tinted Laser Pegs

 

Laser Pegs – The Ultimate Construction Toy

A little about the Laser Pegs kits:

Each kit comes with a range of models to assemble out of Laser Pegs and clear or colorful construction pieces. All the parts are easy to rearrange and swap so that anyone can build their own light up creation!  The new tinted pieces give the kits a whole new look that all kids love.  The part I like is how each kit has multiple ways it can be built.  Take the Tinted Dragon kit featured above that has 57 models in 1!  Now that’s a lot of fun and building in one box.

Read the whole story here at http://realmomma.com/laser-pegs-ultimate-construction-toy/

Behind the realmomma.com blog:

I’m Laura and I guess this is where I tell you a little about me and my goals!  I’m a self-employed Mom of 2 – a fiery 7 year old and troublesome 3 year old – wife, and sometimes me!  It seems like there is never a dull moment around here.  Running on not much sleep and often low patience while trying to be positive and have an optimistic outlook on life on top of multi-tasking creates an interesting and sometimes hectic day.

Now for my goals!!  Have you seen my 101 Things in 1001 Days?  You’re going to want to take a look, since I made this list so many amazing things have been happening in my life and my dreams are becoming a reality!  Looking for some meal planning tips?  You’ll want to take a peek at my FREE goodies!

My promise to you…I guarantee I will be honest and authentic. I will post something at least twice a week that pertains to all different areas in my life as well as yours.  I’ll share my inspirations, my hard times, family memories, cooking, exercise, ways to become better at being you and connect with your life purpose, and of course me!

Exclusive 2014 Tinted Parts Laser Pegs Kits Dragon and Space

laser pegs limited edition tinted pieces

Limited Edition Laser Pegs Tinted Parts Kits, Dragon and Space Fighter.

You talked, We listened!
You wanted to see our most popular kits with tinted pieces, bricks and plates and we delivered!
Check out our over 57 models in 1 kit Tinted Dragon Kit here:
http://www.laserpegs.com/shop/liteboard/tinted-dragon/

We also released, exclusive for 2014, our over 16 models in 1 kit Tinted Space Fighter Kit here:
http://www.laserpegs.com/shop/kits/tinted-space-fighter/

This was a limited production run for 2014… Hurry and get yours today. These kits are so visually appealing, you and your children are guaranteed to love them.

laser pegs limited edition tinted pieces

Limited Edition Laser Pegs Tinted Parts Dragon over 57 models in 1 Kit
Sale! Just $84.99

All New, 2014 Limited Edition, EXCLUSIVE ITEM! Tinted Parts with Laser Pegs 57 in 1 Models Dragon Kit. If you’re looking for the ultimate value in Laser Pegs, the Limited Edition 57 in 1 Tinted Dragon kit is your answer! Pick from an incredible assortment of models to build including the Sea Monster, Moon Capsule, Giant Robot, Rhino, and many others.

Limited Edition Laser Pegs Tinted Parts Space Fighter
Sale! Just $49.99

Laser Pegs® Limited Edition Tinted Parts Space Fighter Kit. Build the light up Transatmospheric Fighter and 15 more light up models like the All Terrain Racer, Alien Rover Droid, and the Automaton.

Laser Pegs Help Children Learn and Grow

EDU_LWL_Boy2_881

Giving children building blocks for learning purposes will help to expand their knowledge and dexterity. Playing with construction sets in conjunction with others is also a way to instill social graces within a child. Laser Pegs sells many constructions sets that will aid in the educational development of your child.

Benefits of Laser Pegs Construction Kits:

With building block or construction sets, a child will reap many great benefits.

  • Motor refinement- when a child uses blocks for play, they are able to build their arm, hand, and finger muscles. Eye-hand coordination becomes more defined as they stack blocks on top of each other or push interlocking blocks together. Overall, the child develops increased motor skill refinement.
  • Social skills- using blocks and construction sets for group play will help the children develop necessary skills with one another. Everyone in the group will identify blocks that they would like to use for their building purposes. Sharing and communicating about the construction pieces with the others in the group will establish social skills.
  • Awareness- asking a child to reconstruct objects that they have seen in their surroundings will help them become more aware of the world around them.
  • Speech- when adults build with children and ask them to describe what they have created, the child learns to articulate better. A way to build vocabulary in older children would be to help them write signs for their projects.

Educational Building Block Sets:

Laser Pegs has a fine selection of educational construction and block sets that make cool toys along with teaching concepts to a child. The Laser Pegs light up block set comes with word, letter, and number blocks which can further increase a child’s language skills. With the 3d light table a child’s interest is sure to be kept for long periods of play.

The Runners construction sets are ideal for providing a creative outlet that will enhance many aspects of a child’s education. Fine movement skills will be increased while the child push the pieces together and pull them apart. The Runners have six different set designs wrapped into one set of building blocks.

Investing in Laser Pegs building blocks and construction sets will bring great benefit to a child’s developmental skills.

Laser Pegs introduces The Peg Heads

the peg heads by laser pegs

Laser Pegs introduces The Peg Heads at Fall Toy Preview in Dallas, Texas!

the peg heads by laser pegs

From left to right, they are Peg, (Pink), Zippy, (Green), and Spinner, (Blue)!

Watch them go to the Fruitville Museum below!

The Peg Heads in Bad Air Day

Feel free to check them out over at iStory Animation Studios!

peg heads at the museum

 

Peg, Spinner and Zippy are at the Fruitville Museum

peg heads at fall toy preview

 

The Peg Heads are adorable, unique, characters that girls and boys of all ages love!

 

Laser Pegs Ventures, LLC Sponsors Rock for a Cause

laser pegs sponsors Sarasota Young Professionals Group Rock for a Cause

Rock-for-a-Cause-Logo-Proof-Alt

Laser Pegs is a Corporate sponsor for the upcoming Sarasota Rock for a Cause event on October 11th.

The event is located on Palm Avenue in Downtown Sarasota and hours are 3pm to 11pm.  Laser Pegs will be offering 5 Kits as giveaways during a raffle and will have a booth set up to sell Laser Pegs to attendees (cash only).  Please check out the website http://srqrocks.org/ to find out more information about this event!

Did you miss it? No worries! Here’s a video of the hilights!

Laser Pegs is THE original lighted construction set for kids!  They will create and learn while playing with a toy they LOVE! They are 100 % compatible with any construction brick toy making it ,an out of the box experience. They are stackable and slide-able. We are the ultimate construction toy for children!

Laser Pegs is part of Laser Pegs Ventures LLC . Founded by entrepreneur, restaurateur, designer and inventor, Jon Capriola, its motto and mission is “Making Ideas “A Reality” and it shines through Laser Pegs Ventures LLC products, particularly Laser Pegs.  The proud father of identical twin boys, Jon knows the importance of meaningful and innovative play.  He also understands of the importance of invention and creativity and spends free time helping other inventors around the world bring their products to market.

We are dedicated to encouraging children around the world to become the innovators of tomorrow.  Through interactive building, sparking imagination and inspiring creativity, Laser Pegs hopes to help children grow beyond expectations through educational and stimulating play.

Laser Pegs is part of Laser Pegs Ventures LLC and recently their team has grown! Rainer Kuhn is the new CEO of Laser Pegs.  Coming to Laser Pegs from a background including over 25 years of International Sales and Marketing experience, Rainer Kuhn is focused on making Laser Pegs a worldwide market leader in the educational construction toy market. Kuhn has sold and marketed products in every major market worldwide.  His expertise is going to greatly enhance the already dynamic team at Laser Pegs.

In addition to a new CEO, Laser Pegs has also recently hired a new writer, Jeffrey Scott.  Mr. Scott comes to Laser Pegs with a background in writing animated television scripts (over 700!), including scripts for: Jim Henson’s Muppet Babies, Pac-Man, Duck Tales and Winnie the Pooh, Ninja Turtles  just to name a few.   In addition to script writing, Jeffrey Scott also has experience in writing comics and has created several pieces of fine art.   His writing skills are sure to add a unique dynamic to this diverse team with the amazing Peg Heads that are coming soon!

We are looking forward to seeing you at Sarasota Rock for a Cause.

About the Event

When S-One Holdings Corporation approached the Sarasota Young Professionals Group about collaborating on an event geared towards giving back to our community, it was automatic match made in heaven. With the YPG boasting a strong membership base of over 500 young professionals and S-One being one of Sarasota’s largest of employers of individuals between the ages of 21-40, the two groups felt like a music based event in the heart of Downtown Sarasota was the way to go. And that is how the inaugural “Rock for a Cause” event was born!

laser pegs sponsors Sarasota Young Professionals Group Rock for a Cause

The platform of this is based around a “Battle of the Bands” scenario where local bands will compete for not only a cash prize of $1500 and the chance to be the closing band at the end of the event, but also the chance to allocate $3500 towards the music department of a Sarasota County school of their choice. From August 1-September 22, bands of every genre, age, and talent level are encouraged to submit two of their songs to our website via audio or video file. The public will choose their favorite 6 bands who will then perform in front of a live audience on Saturday, October 11 on Palm Avenue.

During the day of the event there will be another voting platform opened up to event participants and the public at large to choose their favorite band. The winner will be announced that evening along with the school of their choice to receive the $3500.

Rock for a Cause will run from 3pm-10pm and will showcase vendors from all over Sarasota selling goods, food, and beverages. This family friendly event will include a “kids only” area with games and prizes as well.

This is a an event for people of all ages and families alike, so please come out to support your local economy, local music scene, and help encourage people to visit and partake in activities Downtown Sarasota.

See you there!

http://srqrocks.org/category/sponsorsvendors/

 

Laser Pegs Product Spotlight – MLB Laser Pegs

laser pegs major league baseball models kits

Hit A Grand Slam With The MLB Laser Pegs Major League Baseball MLB Kits!

The Limited Edition Laser Pegs MLB Laser Pegs line allows you to light up your favorite baseball teams. The MLB kits come with exclusive baseball , baseball glove, and baseball bat Laser Peg shapes, delivering endless amounts of fun and igniting creativity in children. These kits also feature stickers with 30 MLB team logos, allowing you to customize your creations. These unique construction kits build into more than just one model. The family of MLB products include a 6 baseball models in 1 kit, a 12 baseball models in 1 kit and a 24 baseball models in 1 kit, that’s a total of 42 models! You can view the instruction to these 42 models from our manuals page or allow your creation to go wild and create your own!

This is an amazing Major League Baseball MLB Laser Pegs construction set for any baseball player or baseball fanatic. It’s also a great way for dads to bond with their kids. It might also spark an interest in baseball that could translate into other areas, such as playing catch, joining a team that dad can coach, or picking up some third-base-line seats at a real major, or minor, league game.

Order MLB Kits Here
Laser Pegs MLB Kits officially licensed Major League Baseball models

Laser Pegs MLB Kits, officially licensed Major League Baseball models kits. Build your favorite teams now!

Jon Capriola’s Bright Shiny Objects

jon capriola

Jon Capriola’s Bright Shiny Objects

Original Story By Mark Gordon | Deputy Managing Editor – Friday, May 30, 2014

jon capriola

Jon Capriola is the inventor of Laser Pegs, founded and owns Laser Pegs Ventures, LLC in Sarasota Florida

Toy entrepreneur Jon Capriola learns his biggest business lessons through lessening the load in his wallet.

Like the time a year or so ago when he hired two toy industry veterans. These were pros. People who would use marketing and sales experience to build new business lines at Jon Capriola’s firm, Sarasota-based Laser Pegs. The company sells a variety of lighted construction toys and kits, from helicopters to race cars to dinosaurs. Think high-tech Legos that stack up and slide together.

But the hires, says Jon Capriola, brought a lot of ego and not much know-how. He paid them each six-figure salaries before he let them go. Then he hired young and hungry employees who he says wanted to become part of something unique and industry-disruptive. Not puff their chests. Those hires, he says, were gems.

“The ones I paid very little came with all this desire and passion,” says Jon Capriola. “They have broken down a lot of walls for me.”

Jon Capriola, 39, thinks about that hiring lesson a lot these days given the lightning-fast growth at the company, which had $2 million in sales in 2010. Sales have since rocketed, to the point where Jon Capriola projects at least $30 million in revenues in 2014. .

The firm has 24 employees, including two in Hong Kong who oversee Chinese manufacturing. Capriola says more positions are open at the company, run out of a 30,000-square-foot facility off Fruitville Road, east of Interstate 75. The Sarasota office handles shipping and all other operations, while the toys are manufactured on a contract basis in China.

Jeffrey Kennis, a toy industry executive and board member with the Toy Industry Association, says the product, and Capriola, are rare finds in a cluttered industry. Even some breakout toys have a seasonal shelf life and fade away, but Kennis is optimistic in Laser Peg’s staying power. “It’s been a very dramatic ride,” says Kennis, who has a small ownership stake in Laser Pegs. “Jon’s a walking, talking creative machine. He’s created a wonderful product.”

Laser Pegs, with eight patents in the United States and more than 30 worldwide, are sold in 33 countries, online and in at least 6,000 stores. Prices range from around $10 to more than $100. Retailers that sell Laser Pegs include Wal-Mart, Amazon, Costco, Target, HobbyTown USA and Learning Express. The firm has licensing deals with a host of big-name players, including Major League Baseball, the NFL and National Geographic.

The NFL license, actually, is another business lesson Jon Capriola learned through his wallet. His firm spent into the six figures last year to secure rights to sell products with the NFL logo through 2015, what Capriola thought was a huge score. But he learned some brands come with demanding and controlling stipulations that stifle creativity. “They are dictators,” Capriola says of the NFL. “They never allowed us to use our own product design.”

Capriola says Major League Baseball, on the other hand, gave Laser Pegs wide freedom to make its own product packages. The difference shows: The packaging for the MLB product is bright and colorful and folds out, while the NFL’s box is black and bleak, with an NFL logo and a list of the 32 teams.

‘Rough road’
Lessons like those aside, the challenge to trump all challenges Laser Pegs faces now is how to handle and manage the fast growth.

The firm recently bought a 3-D laser printer, a $130,000 purchase that Jon Capriola hopes will merge the firm’s creativity with efficiency. The company also recently spent $1.8 million to restructure the tools used on its assembly line in China, a six-month project that involved a redo of more than 200 product molds. That should also help make things more efficient.

“We are growing so fast we need money to buy inventory,” says Capriola. “It’s a balancing act.”

That funding comes from a variety of sources. Jon Capriola utilizes banks, and he also works with several private investors on an occasional order-specific driven basis. One of his current occasional investors is former pro golfer Greg Norman, whom Capriola met through a mutual friend. Capital like that is nice in a pinch, says Capriola, but he says it’s “expensive money,” so he doesn’t go there often. Another lesson learned through the wallet.

The early stages of the business, back in Capriola’s garage in 2006, were also a financial struggle, just like many other startups. Capriola estimates he borrowed anywhere from $600,000 to $1 million in the first three years. “I had a rough road,” he says. “I would borrow money from anyone and everyone who would lend it to me.”

A longtime inventor, with patented creations that include glowing shoelaces and a headache relief band, Capriola tinkered with Laser Pegs for three years. By 2009 he had something he thought could sell. He reached out to toy stores nationwide, strictly cold calling. Within a few months, Capriola began to get some big orders, sometimes straining capacity.

California dreaming
Laser Pegs — the toy itself — has since gone through several iterations and changes. The current version, with modular and open-ended parts, has won numerous industry awards for play and design. Five years ago was a different story, when complaints trickled in about the quality. “When we first started the product wasn’t good,” says Jon Capriola. “It was junk, actually. But you have to sell a lot of iPhone 1s and 2s to get to a 5S.”

Capriola grew up poor and says he had a somewhat rough childhood in Florissant, Mo., outside St. Louis. He says he “quit school mentally” in eighth grade and by 10th grade he was a dropout for real. He didn’t go to college. He lived in San Francisco and Silicon Valley for several years, where he attempted a career in acting and screenwriting. He moved to Sarasota with his then girlfriend, now wife, in 2002.

By 2010, Laser Pegs, after only six months on the market, surpassed the $2 million milestone in annual sales. The tough upbringing, Capriola says, has both made him hungry for more success and given him perspective of what’s important in life. He learned about business, he says, through reading books and some online courses.

“No one wants to work for a company based totally on margins,” Capriola says. “I love money, but I don’t want to be part of a company that only thinks of that.”

The Laser Pegs company culture plays off that theme. The office has a late 1990s Internet vibe, complete with employees in funky T-shirts, Converse and the occasional pair of flip-flops. Employees, including several Ringling College of Art and Design graduates, work in open spaces. They often hover over each other’s desks to hash out a design or product.

Another unique feature of the office is the inspirational wall art: Nearly every door and wall has a sticky note or piece of paper with a motivational saying or quote. Themes revolve around innovation and work ethic.  (See related story.)

Brand building
Even with the fast growth, one challenge Capriola doesn’t fret about is the threat of being squashed by Lego — the toy construction industry’s Google.

Many independent toy inventors and manufacturers have worries like that, given the top-heavy industry is dominated by a few giants. It would make sense if that worry were exacerbated at Laser Pegs because of the product’s similar features to Legos. Lego bricks can even latch on to Laser Pegs.

Yet Capriola says he would love to get Lego, a $4.7 billion business, to buy Laser Pegs. That way Laser Pegs can grow even faster under the flag of the industry leader. Capriola’s cultivated a friendship with Lego CEO Jorgen Vig Knudstorp over the past three years, he says, and they chat about once a week. But Lego, says Capriola, rarely makes acquisitions. “I’ve begged Lego to acquire us,” says Capriola. “It makes complete sense for them. But they feel like we can complement their brand.”

Short of an acquisition, Capriola and his team are focused on building the Laser Pegs brand. One long-term goal is to sell through more online channels where the firm can reach end-users quicker and avoid the complications of big-box retailers.

Laser Pegs also spends a considerable amount of time on two other tasks. Patent protection and improving what Capriola calls OBE: — the out-of-the-box experience a child gets when he or she opens a Laser Pegs product. On the former, Laser Pegs has taken some patent infringement cases to court. “You can knock us off,” he says, “but you can never build it better.”

On the package opening, Jon Capriola aims for childhood delight. “We make sure kids have an out-of-box experience that’s to die for,” Capriola says.

Laser Pegs also has a slew of new products in various stages of production. That includes a series of comic books that’s also a sales catalog; a line of figures called Peg Heads built on the Laser Pegs concept; and video games. Says Capriola: “We have some amazing stuff in the works.”

Good Quote
Jon Capriola isn’t only a passionate toy maker and entrepreneur.

He’s also a devoted fan of inspirational work and life quotes. So much so that just about every door and wall of the office at Sarasota-based Laser Pegs, the firm he founded, is adorned with a message.
One of his recent favorites, which hasn’t made a wall yet, is from billionaire entrepreneur Richard Branson. “Train people well enough so they can leave,” says Branson on Twitter and LinkedIn posts, “treat them well enough so they don’t want to.”

A black and white poster in the firm’s conference room — no headline, title or picture of a canyon or waterfall — summarizes Capriola’s thought process behind what makes a good business better. The list:

Take risks. Do not play it safe.

Make mistakes. Do not try to avoid them.

Take initiative. Do not wait for instructions.

Spend energy on solutions, not emotions.

Welcome destruction. It’s the first step in the creative process.

Focus on opportunity. Not problems.

Take personal responsibility for fixing things. Don’t blame others.

Try easier not harder.

There are sponsors, not bosses.

Great communication = fun work.